The Project:
At the BNP Paribas Open at Indian Wells, La Roche-Posay engaged tennis fans in a fun and memorable way, connecting them with the brand. Fans participated in a virtual tennis game, collecting email sign-ups to foster continued engagement. The activation also featured complimentary consultations and skin checks with dermatologists. The space, designed to evoke the chic and trendy feel of an exclusive country club, was centered around the "Club La Roche" theme, aligning with their new social campaign. Custom-branded artifacts and upscale design elements enhanced the immersive experience, creating an atmosphere of sophistication and style. The space also featured tennis pros and their favorite La Roche-Posay products, deepening the brand’s connection to the sport.
My Role:
I led all creative aspects of La Roche-Posay’s activation at the BNP Paribas Open, developing mood boards and collaborating with account and production teams to strategize consumer engagement. I managed the creative team on this project, including an art director and a 3D designer, to bring the “Club La Roche” theme to life, ensuring custom-branded elements were seamlessly integrated throughout the space. I also presented concepts to clients and incorporated their feedback to refine the designs, enhancing the overall experience and reinforcing the brand’s identity.
Agency:
CAA Brand Consulting
