The Project:
At the Pitchfork Music Festival in Chicago, Chase Sapphire provided a 30' x 55' lounge exclusively for Sapphire cardholders. The lounge offered a space to relax, cool off, and enjoy complimentary snacks during the festival.
My Role:
I was responsible for the overall creative direction, which included creating 3D renderings, designing the interior layout, selecting furniture, and crafting a custom bar. I styled the lounge by thoughtfully selecting décor and art to enhance the overall ambiance. Additionally, I collaborated with clients, account teams, and both internal and external production partners while directing the build on-site.
Agency:
CAA Brand Consulting
RENDERINGS
