The Project:
During Fan Week leading up to the US Open, Chase Sapphire hosted a concert series at the Seaport in New York and at the tennis center, with Serena Williams as the host. Performances included Haim, Leon Bridges, and LANY. Chase Sapphire also offered fans an engaging photo op and a premium lounge experience.
During Fan Week leading up to the US Open, Chase Sapphire hosted a concert series at the Seaport in New York and at the tennis center, with Serena Williams as the host. Performances included Haim, Leon Bridges, and LANY. Chase Sapphire also offered fans an engaging photo op and a premium lounge experience.
My Role:
I was responsible for creative/art direction, designing the photo ops, lounge styling and layout, and created promotional materials to create a cohesive and engaging fan experience.
I was responsible for creative/art direction, designing the photo ops, lounge styling and layout, and created promotional materials to create a cohesive and engaging fan experience.
Agency:
CAA Brand Consulting
