The Project:
The Chase Sapphire Lounge at Boston Calling is an exclusive respite for Chase Sapphire Reserve cardholders at Boston Calling Music Festival. Fans who show their card can enjoy complimentary light bites, phone charging, full bar access, photo ops and custom giveaways.
My Role:
Creative/Art Direction: Responsible for all creative on site. Defined the look and feel of the lounge, crafted consumer journey, responsible for concept rendering, design treatment of walls, interior design, production and execution.
Agency:
CAA Brand Consulting
