The Project:
Adobe and the National Women’s Soccer League (NWSL) teamed up to launch the inaugural “Creator Class”—a platform empowering emerging women creators passionate about soccer to earn commissions for creative projects.
To amplify this partnership, CAA curated an interactive experience featured at both Adobe’s flagship event, Adobe Max, and the NWSL Championship. The booth offered a unique, soccer-inspired photo experience aligned with Adobe’s “Dream Bigger” slogan, inviting attendees to explore creativity in a playful way. Visitors also engaged with interactive touchscreens that showcased the creators' work and shared insights into the collaboration between Adobe and the NWSL.
Adobe and the National Women’s Soccer League (NWSL) teamed up to launch the inaugural “Creator Class”—a platform empowering emerging women creators passionate about soccer to earn commissions for creative projects.
To amplify this partnership, CAA curated an interactive experience featured at both Adobe’s flagship event, Adobe Max, and the NWSL Championship. The booth offered a unique, soccer-inspired photo experience aligned with Adobe’s “Dream Bigger” slogan, inviting attendees to explore creativity in a playful way. Visitors also engaged with interactive touchscreens that showcased the creators' work and shared insights into the collaboration between Adobe and the NWSL.
My Role:
I collaborated closely with Adobe’s team to define the overall look and feel of the space, ensuring alignment with brand identity and event objectives. My responsibilities included developing concept renderings, crafting the consumer journey, designing wall treatments, creating the photo-op installation, and overseeing production from concept to execution. Additionally, I art-directed the touchscreen experience, working with a third-party creator to bring the interactive elements to life.
Agency:
CAA Brand Consulting
CONCEPT RENDERS:
EVENT PHOTOGRAPHY:
