The Project:
Chase, as a sponsor of the US Open, offered fans an engaging and interactive activation to enhance their tournament experience. The space featured the Chase ATM, or Automated Tennis Machine, which dispensed prizes for fans to elevate their visit. Guests could also participate in the Chase Music Match, curating a playlist based on a quiz and their personal interests. Additionally, the activation provided phone charging stations, allowing fans to stay connected and fully enjoy the tennis experience.
My Role:
Art Director: I developed renders, ideated concepts, and pitched creative to clients. I also created on-site creative elements and worked closely with account and production teams to execute the activation seamlessly.
Agency:
CAA Brand Consulting
