The Project:
To celebrate the premiere of HBO’s House of the Dragon, HBO Max partnered with The Natural History Museum of Los Angeles to give visitors a first look into the Game of Thrones Prequel. This one-of-a-kind experience allowed museum attendees to explore the remarkable relationship between Targaryen dynasty, their dragons and the fictional world of Westeros. The exhibit featured exclusive commentary from George R.R. Martin and fans got a crash course on the Valyrian language including special insights from the series' linguist, David Peterson. Guests got to learn information about dragons, from dragon eggs, to the dragon skull of Balerion “The Black Dread” the last surviving creature during the height of Valyria’s power. Of course, no Game of Thrones exhibit would be complete without the iconic Iron Throne photo opportunity, giving fans a chance to step into the fantasy themselves and fully immerse in the world of Westeros.
My Role:
Creative/Art Direction: Collaborated with HBO Marketing to define consumer journey and story telling. Responsible for concept rendering, graphic design treatment of the exhibit walls, designing display of elements, design execution.
Agency:
CAA Brand Consulting
