The Project:
Tissot’s brand activation at NBA Crossover celebrated the launch of its new watch collab with 8X NBA All-Star and Brand Ambassador, Damian Lillard. Fans at Crossover were walked through a timeline of Dame’s career starting from high school through all the key moments that built his success. They had an opportunity to pose as if they hit a Tissot Buzzer Beater, before getting the exclusive sneak peak at the watch collab.

My Role:
Creative direction, story telling, consumer journey, 3D renderings, collaborated with production team and oversaw execution

Agency:
CAA Brand Consulting

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