The Project:
Club Magenta is a fan-focused VIP lounge on the PGA Championship course sponsored by T-Mobile for Business. This exclusive space features benefits like premium views, complimentary phone charging, and the opportunity to get up close and personal with T-Mobile athletes like Tony Finau, Wyndham Clark and Max Homa in a live Q&A. T-Mobile customers can flash their Magenta Status to get even more perks like Fast Lane access to the Club Magenta space, free T-Mobile merch including chairs for the course AND Magenta cocktails. Club Magenta offered a similar fan experience at the KPMG Women's PGA Championship in Seattle.
My Role:
Creative/Art Direction: Collaborated with T-Mobile clients to define the look and feel of Club Magenta at PGA Championship. Crafted consumer journey, responsible for concept rendering, design treatment of walls, interior design, production and execution
Agency:
CAA Brand Consulting
Club Magenta PGA Championship:
RENDERS:
Club Magenta at KPMG Women's Championship:
