The Project:
At CMA Fest in Nashville, SoFi hosted an exclusive lounge experience for SoFi Plus members. Guests enjoyed air conditioning, complimentary drinks and popsicles, customizable bandanas, charging stations, Wi-Fi, dance lessons, and a surprise performance by Kelsea Ballerini.
My Role:
I led the creative direction for the activation, designing renders, developing signage, and presenting concepts to the client. I worked closely with the production team to bring the event to life and ensure a cohesive, engaging brand experience.
Agency:
CAA Brand Consulting
