The Project:
At Oceans Calling Music Festival, United Card Events hosted an exclusive experience for United MileagePlus Cardmembers. The cabana offered shaded lounge areas, complimentary snacks and beverages, a private bar, and fun boardwalk-style games with prizes and giveaways. Guests could relax, recharge, and enjoy interactive moments between sets—all designed to enhance their beachside music experience.
At Oceans Calling Music Festival, United Card Events hosted an exclusive experience for United MileagePlus Cardmembers. The cabana offered shaded lounge areas, complimentary snacks and beverages, a private bar, and fun boardwalk-style games with prizes and giveaways. Guests could relax, recharge, and enjoy interactive moments between sets—all designed to enhance their beachside music experience.
My Role:
Creative Lead: I designed renders, developed mood boards, and pitched creative concepts to the client. I designed the event look and feel, a custom bar structure with integrated games, and all game elements and gameplay. I oversaw the work of junior designers who designed on-site signage and I worked closely with the production team, fabricators, and account team to ensure a seamless and engaging execution.
Creative Lead: I designed renders, developed mood boards, and pitched creative concepts to the client. I designed the event look and feel, a custom bar structure with integrated games, and all game elements and gameplay. I oversaw the work of junior designers who designed on-site signage and I worked closely with the production team, fabricators, and account team to ensure a seamless and engaging execution.
Agency:
CAA Brand Consulting
