The Project:
At Boston Calling Music Festival, Chase invited fans to unwind at an immersive activation space designed for relaxation and play. Guests could take a break from the music, enjoy interactive games, personalize a visor or pouch, and capture a photo on a custom swing.
My Role:
I led the creative for the activation, developing mood boards, designing the event’s visual language, and concepting engagement strategies while presenting creative to the client. I managed a junior designer and worked hand in hand with the production team to bring the experience to life, also serving as on-site creative support during the event.
Agency:
CAA Brand Consulting
