The Project:
During NBA All-Star 2023, Bose, in partnership with Chris Brickley, hosted a charity 2x2 basketball tournament featuring teams made up of ex-NBA or WNBA players paired with influencers from the basketball community. The event concluded with an exclusive performance by A Boogie Wit Da Hoodie. As guests arrived, they were welcomed with unique photo ops and an interactive prize wall, where knocking on hidden doors would reveal surprise giveaways.
During NBA All-Star 2023, Bose, in partnership with Chris Brickley, hosted a charity 2x2 basketball tournament featuring teams made up of ex-NBA or WNBA players paired with influencers from the basketball community. The event concluded with an exclusive performance by A Boogie Wit Da Hoodie. As guests arrived, they were welcomed with unique photo ops and an interactive prize wall, where knocking on hidden doors would reveal surprise giveaways.
My Role:
I was responsible for creative direction and design for the event, ensuring seamless execution from concept to completion. I designed the overall look and feel, crafted immersive photo ops, and developed the prize wall system. I also worked closely with the animation team, art directing the visual aesthetics of the Jumbotron graphics. Additionally, I supported the scriptwriting for the host and acted as the show-runner on the day of the event, overseeing talent to ensure everything ran smoothly and on schedule.
I was responsible for creative direction and design for the event, ensuring seamless execution from concept to completion. I designed the overall look and feel, crafted immersive photo ops, and developed the prize wall system. I also worked closely with the animation team, art directing the visual aesthetics of the Jumbotron graphics. Additionally, I supported the scriptwriting for the host and acted as the show-runner on the day of the event, overseeing talent to ensure everything ran smoothly and on schedule.
Agency:
CAA Brand Consulting
Social Media Content:
