The Project:
To promote Bose’s new line of audio sunglasses, Bose Frames, Bose teamed up with Van Leeuwen Ice Cream to celebrate National Ice Cream Day. A custom-wrapped ice cream truck handed out complimentary scoops, and select guests were surprised with a pair of Bose Frames. The design fused Van Leeuwen’s iconic aesthetic with the bold new Bose Frames campaign.
To promote Bose’s new line of audio sunglasses, Bose Frames, Bose teamed up with Van Leeuwen Ice Cream to celebrate National Ice Cream Day. A custom-wrapped ice cream truck handed out complimentary scoops, and select guests were surprised with a pair of Bose Frames. The design fused Van Leeuwen’s iconic aesthetic with the bold new Bose Frames campaign.
My Role:
I led the creative and art direction, designing the look and feel of the truck, social ads, and promotional materials. Additionally, I created detailed renders to visualize the truck's design and ensure a seamless execution.
Agency:
CAA Brand Consulting
Event Photography:
Renders:
